gift ideas for a one year old

I don't have time to order anything. And am not looking to to get something 'grand'; rather something fun. Books are always an option (and yes, a book was the first thing I got him back when). What're your thoughts on the best gift for someone's first birthday?

A unicorn

Indeed. Though of course it's also a deer. Pretty cool!
http://dsc.discovery.com/news/2008/06/11/unicorn-deer-italy.html